The main goals of any add are to catch the attention of a viewer and precisely pass the message. By using high-quality backlit media one can bring to life the boldest ideas. Here begins the inquary on the advantage of backlit image over ordinary print.

The main goals of any add are to catch the attention of a viewer and precisely pass the message. The effects such as backlighting surely favours the poster from the surrounding. This is the reason enough to turn to media that allow to do it the best. By using high-quality backlit media one can bring to life the boldest ideas. Here begins the inquary on the advantage of backlit image over ordinary print.

How we see depends on amount of light bouncing of the printed surface

Of course, the regular printing method can bring excellent results. Especially in combination with a good design and general idea. However, the look of a print largely depends on lighting. How we see depends on the colors and amount of light bouncing of the printed surface. Therefore, in case of poor lighting, the quality of reproduction fades. Such a situation is unacceptable in case of advertising posters.

Why the images lighted from the back, have the advantage on their side

The above problem is solved in several ways. The most common is addition of dedicated illumination. Front lights on arms keep the image area properly lit at all times. However, the images lighted from the back, have the advantage on their side. It is so because the way of exposition changes. The backlight poster emits the light. On the one hand it is immune to changes in the lighting of the surrounding space. On the other it gets even better while it gets darker around. In such circumstances the poster distinguishes even better from the background.

The backlit colors are much more vivid and give better impressions

The backlit colors are much more vivid and give better impressions than on regular printworks. Of course we must remember that to achieve the best results, both the files and the print itself must be prepared the different way. In particular the amount of ink must be significantly larger. Also, backlit prints demand the highest quality of the raster. Otherwise, the light will expose all of the imperfections. Finally, the substrate for printing such job, must be of the highes quality.

ikonos backlit street view - high visibility of back lighted advertisment
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