We live in the times where there’s a high need of custom made products. For example, almost everyone prefers one of the kind wallpapers over the one produced in square kilometer quantities. The digital prints can be original by design. This is the most important of many large format printing advantages.

We live in the times where there’s a high need of custom made products. For example, almost everyone prefers one of the kind wallpapers over the one produced in square kilometer quantities. The digital prints can be original by design. This is the most important of many large format printing advantages.

The future belongs to customized products.

However, the choice of available patterns of mass goods is great. As a result, there is really little chance that our neighbour or friend will have the same decoration as we have. Still, there is a strong need to poses something noone else can have.

The world reached the level where production capacity of mass products actually exceeds the demand. Therefore, many companies employ significant resources to market heavily on common items. They make value of their repeatability. Also, this can play the role. However, this policy has its limits. The market of digital printing services perfectly mirrors the change of the general mindset. The future belongs to customized products.

Precision and accuracy of digital printing create minimum or no waste

The technological progress influences the digital printing significantly. New, innovative application make it faster, more efficient and environmentally friendly. The cost of custom print jobs is already really low and competitive to offset. Especially, when we take under consideration the fact that we produce only in quantities, we exactly need.

In contrary, the offset printing is quite demanding in this matter. Yes its super-fast, and the cost drops significantly with the increase of quantities. However, we are talking about custom products. Digital large format inkjet can start just for one page, image or several square meters of wallpaper. In case of offset machine there is quite a long process of color separation and plate preparation from which each color section will press the image. Additionally, the sections must be aligned what costs time, and also some material.

The expression here is not that there will be no space for offset printers. It is just that analogue and digital technologies occupy completely different spaces of the market. What is most important about digital printing is that it makes its services available for everyman.

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