There’s no doubt that the way we expose an advertising matters very much. The location must be visible. Also, the context here plays the significant role. However, what does not change is the fact that people generally pay more attention to backlight images. This is the advantage of expo-lighting print on translucent backlit foil.

There’s no doubt that the way we expose an advertising matters very much. The location must be visible. Also, the context here plays the significant role. The advertising of some actual offer must be in a place everyone can see before entering a shop. While the advertising encouraging to return must be noticeable on the way out. However, what does not change is the fact that people generally pay more attention to backlight images. This is the advantage of expo-lighting print on translucent backlit.

Generally, the ability to take conscious decisions helps very much in life. With every advertising we must take under consideration many things.

The advertising must distinguish itself from the surrounding

Firstly, we must know the target audience well. Their interests and general profile so we could aim well with our message. Secondly, the general design so it is the most appealing to the target group. Thirdly, the best placement of the image in the context of the message. We must keep in mind many variables in mind, because the advertising must distinguish itself from the surrounding. Fourthly, the better lit is our image, generally the better. This is the best reason to try how advantageous is expo-lighting print. High-quality translucent backlit gives us the unique chance to direct the viewer’s attention.

The advantage of expo-lighting print on translucent backlit foil news cover
Ikonos @ Festiwal Druku 2017

Ikonos @ Festiwal Druku 2017

IKONOS took part in ‘Festival Druku’ exhibition in Warsaw, Poland. At the characteristic Ikonos brand blue exhibition stand the visitors could find many inspirations as well as new and high quality Ikonos printing media and well selected European brand materials....

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Tomorrow the “Festiwal Druku” fair in Warsaw begins

Tomorrow the “Festiwal Druku” fair in Warsaw begins

We are glad to invite you to our upcoming exhibition in Warsaw, Poland. We will be exhibitting on 3 stands with our partners Atrium & Artemis. During the show you will be able to see live printing on Ikonos materials, and introduction of our newest series. Get...

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